Monif C is not the first plus sized brand I've had the pleasure to work with; it's not the first plus swimwear line I've worked with. But what set this project apart for me personally was the was the palpable sexual energy. On the one hand this should have been pretty obvious, I was shooting swimwear; barring robes, what you see here is what our lovely models (and they are lovely, classy, hardworking women) ran around in for most of the day. On the other hand this shoot was a huge wake up call.Read More
April is here and even though here in New York it really doesn't feel like spring, swim collections have launched, and I'm happy to say that Ive worked on a couple of them. Here are some of my favorite images from my shoot for Penbrook Swim with Cat Darling of Major Models and Ananda Khan of Big Leo Productions. I hope you enjoy.Read More
Looking back October really was the month of bridal extravaganza with Ivy and Aster. Starting with New York Bridal Week, the bridal lookbook shoot and presentation, (and editing, retouching, and deliveries) and finally the bridesmaids collection. So it only made sense that we get the team - Ananda Khan of Big Leo and Bloom Brides and Ren Kelly of APM Models - back together for this last project.
Working with one team (with hardly any crew changes) on multiple back to back projects is always an interesting experience. Most of the time the I will work with the same group of hair and makeup artists and stylists, but the models change almost every shoot, so you are forging a (potentially very intimate) working relationship with a total stranger in minutes that can last only hours. Having the time to develop familiarity over multiple days of shooting is a rare treat and always makes the shoots much more comfortable and feel less like work.
I hope you enjoy this peek behind the scenes and scroll down to see some of my favorite images from this shoot.
On Monday I shared a glimpse behind the scenes of my lookbook shoot for the Ivy and Aster Spring 2016 collection. As promised here are some of my favorite images from this project. Our model is the very sweet, and extremely talented Ren Kelly of APM. Ananda Khan, agency represented hair and makeup artist with Big Leo and co-founder of Bloom Brides, rounded out our creative team.
But the work doesn't just end with the shoot once the images are retouched and the edits are delivered to the whole team, the work begins for the lovely ladies at Skirt PR, Ivy and Aster's Chicago based public relations firm.. Between the minds at Skirt and the in house team, and the years of brilliant design, branding, and promotion the buzz around this season's collection and the editor's responses were fantastic and included features on The Knot, Inside Weddings (twice), Weddings Unveiled, Style Me Pretty, Bridal Guide, and (my personal favorite) the Cut.
I hope you enjoy... till next time.
Its official, wedding season has officially begun for those of us with friends of marrying age, and while I'm no stranger to the years of multiple weddings where every vacation revolves around a different friend's nuptials, this year the term wedding season took on a very different meaning for me. This year wedding season started in March with the three-day shoot for the Justin AlexanderSignature collection at the Metropolitan building in Long Island City. The first day of the shoot was all about final scouting and pre for the subsequent few days and shooting the sales images for the collection that is currently gracing their website. While the next two days were dedicated to shooting sales and advertising images for Spring 2016 (this is code for I can't show you any of those images now, but hopefully soon...).
During the initial planning process I had the pleasure of meeting with the entire Justin Alexander team at their headquarters in New Jersey. Watching the team run through the line was a rare experience to get a feel for the identity of the line as described by the talented people who had created it. In between discussing plans and budgets Terri Hilferty, the line's creative director, was showing off the various intricacies and highlights of different pieces and anecdotes behind their creation (including a gown requiring 300 man hours of beading). The excitement and passion for their industry and their designs was evident and I was thrilled to be working with such focused and dedicated artists and professionals.
The Metropolitan Building began its life as an electrical factory in 1909. In 1980 the building was purchased by Elenor Ambos as a storage space for her furniture rental business, who subsequently transformed the space into an event and production venue. The building has been used for shoots in Vogue Italia, Elle Mexico, Bal Harbour, and Italian Vanity Fair, among others. We spent the three days shooting on their third floor, here's our little tour our sets...
Elena Miglino and Cristina Veneziale joined the team as the makeup artist and hair stylist respectively. Elena and Cristina had worked with the Justin Alexander team on several previous shoots for other collections and were by this point respected and valued members of the team, and for very good reason, their work is impeccable. It was helpful working with a creative team with such a strong grasp of the visual character and personality of both the client and the specific collection as they helped me as well to put the rest of the fantasy together. It should also be noted here that they are excellent on set DJs.
Keisha Lall of Elite Models was the face of this collection. Keisha hails from the UK and was in the middle of a weeks of traveling during this shoot. Keisha was fantastic to work with, in addition to being stunning and a talented model, Keisha is also a sweet, extremely intelligent woman with an incredible work ethic. Over the course of three long, freezing days on set I don't think she had a single negative thing to say the entire time. Here are a few of the behind the scenes shots from the shoot.
Stay tuned for highlights from the current collection.