There are clients you work with every month, and there are clients who's needs are a bit more sporadic. Sarah Hong with Max Jeans is one of those clients, I worked with her in the summer of 2013 to shoot her spring and holiday collections and mini lookbooks, but other than the occasional retouching request we hadn't had a chance to collaborate again. Fast forward to Augus of this year. She had been on my mind, and I'd made a mental note to reach out to her when I heard her shouting my name over the usual din of traffic on 38th and 7th. She had a new project coming up and was interested in bringing me on to produce a new shoot. Over the next few weeks I had the pleasure of working with her and her incredible team which included the positive and impressively organized Katie Boyko as wardrobe stylist. I called on some old friends/familiar names at this point/crack team to round out the rest of the creative team: Ananda Khan and Julianna Grogan on hair and makeup respectively. Our two incredible models are Andrea Cronberg (who we had the priveledge to work with on the previous project) and Shelby Israel, both of Red Model Management. Here are some of my favorite images from the Fall 2014 lookbook.
There are times when the stars align and realationships come to fruition and there you are at the right place and the right time to get a project referral. That happened to me a couple of months ago when Maggie Geha, an incredibly talented model and generally wonderful person whom I had the pleasure to work with earlier this year, facebooked me one afternoon to see if i was interested in taking on a new project for a slightly unusual client. During Nolcha fashion week she had modeled for a small company called The Vanity Project. The aim of The Vanity Project, headed by the energetic and generous Omri Bojko, is to raise awareness for national and international non-profits and charities that are trying to make headway addressing a variety of social issues ranging from child homelessness, cancer, promoting math and science, empowering young girls, and advocating for sexual health, to name just a few. They achieve these lofty goals by partnering with the organizations and then reworking the graphic design of their respective logos and producing incredibly comfortable shirts, hoodies, and sweaters bearing the revised logos. Half of the profits for every single piece of clothing is then donated directly to the specific charity represented. As of today Omri and his team are now partnered with roughly 30 charities and counting. Omri started out on Wall Street and after walking away from his job as a day trader he wanted to find an opportunity to give back. The name The Vanity Project was based on a moment of inspiration where one person's vanity could be used to promote and facilitate change and support a charitable cause. Working with Omri and his team was so inspiring and exciting. This is a small boot strapped company that fully appreciates the importance of social media and during our initial planning meetings we were actively aware of how to create and leverage the images created to promote the line, the company as a whole, as well as the the charities themselves.
My wonderful models for this project were Maggie Geha and Jonathatn (RED Model Management). As you can see the shoot was kind of a riot, with the two of them bouncing off one another (sometimes literally) all day. And while it was definitely a long full day it we also a joy to shoot. Working with good people really makes all the difference in the world .
I was first introduced to Gemma Redux and the line's fantastic designer, Rachel Dooley, back in early 2011 when I covered the CFDA (Council of Fashion Designers of America) presentation during Fall 2011 New York Fashion Week for modacycle.com. I was captivated by the strength of the collection as well as Rachel's overwhelming enthusiasm and talent. A couple months later we worked together on a Designer Dossier project for the same publication. Following that project we lost touch briefly, each focusing on our respective careers.
So a year goes by, and there I was admiring her work from a far, always encouraging stylists to pull from her, when I got a call about collaborating on a small lookbook. I of course jumped at the chance to work with her again. Here are some highlights from our second project together, her Spring 2013 collection that is now live on her website.
Photographer: Adrianna Favero
Hair and Makeup: Tiffany Leigh Patton
Model: September Raines (Red Model Management)
So January and February were full of shoots and retouching and in general non stop motion. However, a heavy shooting schedule does not always lead to immediate results. Images are held by both editorial and commercial clients for weeks or months between delivery and publication; and no one wants to be the person who scoops their own client. So as proof that there are wonderful things to come. Here is a look behind the scenes at last month's shoots. Full stories to come soon. Show me your true shape editorial for Kenton Magazine: Stylist: Lisa Smith Craig Hair and makeup: Ananda Khan Model: Li Wen (Fusion Models)
Ravel USA Fall 2013 lookbook Model: Maggie Geha