In a previous post where I shared the story behind the Sidewalk editorial for Hope Street Magazine, I talked a little about the new team members that I've started to work quite closely with, namely Jenny Haapala and the lovely ladies (and Derek) atMarilyn. You may have noticed how strongly I feel about the importance of having a strong and diverse team, and how much I believe in surrounding myself with talented and motivated artists who not only elevate my work through their respective expertise, but who also are always challenging me to achieve more and create stronger images and stories. So on the heels of one successful project I got the team back together for a denim and beauty test.Read More
Now that I've shared the experience of making Sidewalk, I have to take a minute to share part of the editing process. Retouching is a reality of all the work that I do, and most of the time it comes down to knowing when to stop. It's about knowing what to change to fix the clothes or imperfections in skin or hair without ruining the image by making the model something fake and plastic rather than a dynamic, living, breathing human being
Since the idea behind the shoot was to explore the 70's inspired designs, toning the images as though I was using vintage film was a part of my mind from the beginning: enter VSCO film packs. I have long been a huge fan of VSCO Cam. I was first introduced to the app a couple years ago and have never looked back. It had all the tones, life, and intricacies of film without the kitchie foolishness of other apps that only distracts from the images. And so, like I said, I was hooked. The more I used it, the more I loved it, and it swiftly became an integral part of my social media workflow. When I started to hear about the film packs for desktop I was intregued, but at that point I couldn't see how to include it in my work. As a fashion photographer, much of the work I was doing at the time was highly technical and was not the right venue for the film packs. But here seemed to be the perfect opportunity to see what these products could do and if they could be as strong an asset to my workflow as the mobile app has with social. In working wth the presets the most challenging part of the editing of this shoot turned out to be choosing which presets to use and how to manipulate them to bring out just the right mood (the selection is pretty impressive).
And so without further ado, here is the full story from Hope Street Magazine as well as some of my favorite images that I had to share with you as well.
On Monday I shared a glimpse behind the scenes of my lookbook shoot for the Ivy and Aster Spring 2016 collection. As promised here are some of my favorite images from this project. Our model is the very sweet, and extremely talented Ren Kelly of APM. Ananda Khan, agency represented hair and makeup artist with Big Leo and co-founder of Bloom Brides, rounded out our creative team.
But the work doesn't just end with the shoot once the images are retouched and the edits are delivered to the whole team, the work begins for the lovely ladies at Skirt PR, Ivy and Aster's Chicago based public relations firm.. Between the minds at Skirt and the in house team, and the years of brilliant design, branding, and promotion the buzz around this season's collection and the editor's responses were fantastic and included features on The Knot, Inside Weddings (twice), Weddings Unveiled, Style Me Pretty, Bridal Guide, and (my personal favorite) the Cut.
I hope you enjoy... till next time.
I'e spent most of the last month devoting a significant amount of my time to working with one of my favorite clients, Ivy and Aster. Ivy and Aster, for those of you not already familiar with their work, is a bridal line for brides looking to add a touch of wanderlust and whimsy to their wedding day. This and the next few posts will give you an idea of what we've been up to together.
This year for the New York Bridal Market Jessica Brown, the line's designer and creative director, decided that rather than showing at Pier 94 with so many other lines, she would opt for a more personal experience by renting out Darling. In this tiny women's apparel and accessories shop in the West Village, she and her team created an intimate space that completely represented the brand to the parade of buyers and editors lining up to chat with the talented team and explore the new collection.
Friday morning of the first weekend in October, a day before the official opening of market, we loaded into the space to shoot the lookbook. While the Ivy and Aster team unloaded boxes and my assistant and I helped with the delivery of gold mannequin body parts, Ananda Khan got to work on the hair and makeup for Ren Kelly (APM), the star of the lookbook and one of the showroom and presentation models. Ananda, a talented hair and makeup artist represented by Big Leo, worked on last year's bridal campaign and bridesmaids lookbook, and so when I heard about the plan to move downtown, it only made sense to reconnect these two for this expanded project. Ananda and Jessica had been discussing their plans for the hair and makeup and by shooting early in the weekend it gave them both one more opportunity to refine and adapt their approach of what would work for the showroom appointments and the full presentation (but more on that later).
While the ladies continued to work downstairs, my assistant and longtime friend, Bob Kidd and I got to work pulling the set and lights together, while anxiously watching the skies for rain. Luckily, there was only one instance of frantically pulling all the lighting gear inside because of sprinkles that never materialized, and the afternoon's downpour was polite enough to wait until well after we had wrapped the shoot. The shoot itself went smoothly and we spent the majority of the day joking and oohing and ahhing over the highlights of the new collection (the cashmere column dresses and the tulle skirt are currently my favorites). And if you're thinking that you've seen those headpieces before you'd be correct. Heart of Gold Designs partnered with Ivy and Aster for this collection, and supplied all the hairpieces.
Another notable partnership that was an integral part of this whole project was Julep. Julep came on board as the makeup sponsor and sent Ananda several boxes of product from their entire range including nail polishes and lipsticks. Enough to craft and create the looks, supply the models and artists for the lookbook, showroom appointments and the presentation, as well as share with the guests. I would like to mention that a couple of the lipsticks did make it into my makeup bag at the end of the weekend, and for those of you out there who appreciate matte red lip, I am now hooked on the Plush Pout Lip Crayon in Cardinal Red Creme and the Light on Your Lips Lipstick in Lady in Red. But I digress.
Continue to scroll through for more behind the scenes goodness and check back soon for highlights from the bridal lookbook.
Fun fact about editorial work: sometimes it takes a while for stories to get published. And by a little while I mean it can take months. This is one of those editorials. I originally shot this story for Downtown Magazine. The original plan was that one to two images would run in the magazine for the New Beauty (plastic surgery) feature, and the rest would run online as a dedicated lingerie fashion story, as part of a push to increase the online presence and promote the magazine as a favorable location for fashion and fashion advertising. These two of the images did run in Downtown, but unfortunately the publisher decided against running the rest of the story.
I was extremely proud of the work that I did with my fantastic team and I didn't want to see the rest of the shoot go unpublished, considering the strength of the work, so I set about to shopping it around to publications that might be interested in the story. After several months it found a home with Spirit and Flesh.
I was first introduced to the magazine by Mia Tucker Williams, the stylist on this project. She had worked with Yelena, the publisher, in the past and suggested that I reach out to her. So I followed her sound advice and sent off the images and the explanation of my inspiration to Yelena. The editorial resonated with her, and she agreed to give it a home. And so I am thrilled today to share the full with here with you today,
Photography: Adrianna Favero
Wardrobe Stylist: Mia Tucker Williams
Makeup Artist: Dawn Nicole