April is here and even though here in New York it really doesn't feel like spring, swim collections have launched, and I'm happy to say that Ive worked on a couple of them. Here are some of my favorite images from my shoot for Penbrook Swim with Cat Darling of Major Models and Ananda Khan of Big Leo Productions. I hope you enjoy.Read More
Its official, wedding season has officially begun for those of us with friends of marrying age, and while I'm no stranger to the years of multiple weddings where every vacation revolves around a different friend's nuptials, this year the term wedding season took on a very different meaning for me. This year wedding season started in March with the three-day shoot for the Justin AlexanderSignature collection at the Metropolitan building in Long Island City. The first day of the shoot was all about final scouting and pre for the subsequent few days and shooting the sales images for the collection that is currently gracing their website. While the next two days were dedicated to shooting sales and advertising images for Spring 2016 (this is code for I can't show you any of those images now, but hopefully soon...).
During the initial planning process I had the pleasure of meeting with the entire Justin Alexander team at their headquarters in New Jersey. Watching the team run through the line was a rare experience to get a feel for the identity of the line as described by the talented people who had created it. In between discussing plans and budgets Terri Hilferty, the line's creative director, was showing off the various intricacies and highlights of different pieces and anecdotes behind their creation (including a gown requiring 300 man hours of beading). The excitement and passion for their industry and their designs was evident and I was thrilled to be working with such focused and dedicated artists and professionals.
The Metropolitan Building began its life as an electrical factory in 1909. In 1980 the building was purchased by Elenor Ambos as a storage space for her furniture rental business, who subsequently transformed the space into an event and production venue. The building has been used for shoots in Vogue Italia, Elle Mexico, Bal Harbour, and Italian Vanity Fair, among others. We spent the three days shooting on their third floor, here's our little tour our sets...
Elena Miglino and Cristina Veneziale joined the team as the makeup artist and hair stylist respectively. Elena and Cristina had worked with the Justin Alexander team on several previous shoots for other collections and were by this point respected and valued members of the team, and for very good reason, their work is impeccable. It was helpful working with a creative team with such a strong grasp of the visual character and personality of both the client and the specific collection as they helped me as well to put the rest of the fantasy together. It should also be noted here that they are excellent on set DJs.
Keisha Lall of Elite Models was the face of this collection. Keisha hails from the UK and was in the middle of a weeks of traveling during this shoot. Keisha was fantastic to work with, in addition to being stunning and a talented model, Keisha is also a sweet, extremely intelligent woman with an incredible work ethic. Over the course of three long, freezing days on set I don't think she had a single negative thing to say the entire time. Here are a few of the behind the scenes shots from the shoot.
Stay tuned for highlights from the current collection.
Last month I posted about shooting the Ivy and Aster Runway show during New York Bridal Week back in September. Following the show and a successful and extremely busy bridal market we all retired to our separate corners to prepare for the advertising campaign shoot. A few weeks later Jessica Brown, the designer and mastermind behind Ivy and Aster, and Megan Lawrence, her right hand woman flew back to NYC for the shoot. The key to a successful project is in the planning. Step one: a strong team, where everyone motivates one another to excel and create something beautiful. It only made sense that I should reach out to two incredibly talented artists whom I trust (and am lucky enough to also call friends): Ananda Kahn and Julianna Grogan as the hair and makeup artists, respectively. Step two: communication. In addition to their technical talent and versatility I wanted to work with Ananda and Julianna because I knew they understood the brand's sensibility and that they would be able to enhance Jessica's aesthetic and help bring her collection to life, so connections were made all around. Bringing them in during the planning was crucial, they brought incredible ideas to the table (and who doesn't love a good mood board?) and we all spent the weeks leading up to the shoot furiously sending inspiration images back and forth across Pinterest. By the time we walked on set not only had the team had a chance to get acquainted and share insight and inspiration, but we also had a plan of attack that could withstand even the strangest of UPS delivery failures. Our model was the lovely Sigrun Eva of Wilhelmina New York. Jessica had used her on previous shoots as well as during the runway show and knew from the beginning that Sigrun was the right face for the campaign. Check back in a couple days for the collection images (or my website if you're feeling impatient).
Here is a look behind the scenes at the day.
So the title kinda says it all, but I am thrilled to announce that I shot my first national advertisement for Mynt 1792 (a contemporary plus size line) which is currently running in the September issue of Marie Claire. In case you're curious, it's waiting for you patiently in your nearest grocery store checkout line. I really can't begin to describe how excited I am about this. But beyond my own butterflies there are some very important people who need to be acknowledged, namely the crew: Ananda Khan our talented hair and makeup artist, Antonio Rodriguez my wonderful assistant, and Michelle Rodan of MSA Models who was our mesmerizing model. I hope you enjoy the image, and please take some time to check out the fall collection, for those of you who are new to the brand, I think you'll be pleasantly surprised!
Now that you've enjoyed the finished product, here's a look at the day itself...
and here are a couple extra's I wanted to share....