Living in this city, and working in this industry, ideas for stories are all around me. Many come and go, but some stick with me, and this one did for over a year. Some stories get picked up immediately, but many (due to style, timing, or production issues) get shelved. That was certainly the case for "Melt Away With Me," my recent editorial for The Dapifer Online, which is part of the reason I'm so excited to share the story of the shoot and the full edit with you here (full edit coming soon). I love that something that has lived for so long in my mind eventually has a home in the world.
As I said I am often inspired by the world around me, and working in this city and this industry there is a definite disconnect with the fantasies that we create in fashion and the lives that we live working in fashion, especially at the beginning, before someone becomes that overnight success ten years in the making. I wanted to tell the story of a girl who was fabulous and stylish, but didn't have the money yet to live the high life. So instead of Bali or Ibiza she made her rooftop a staycation worthy destination.
At first I had no intention of working on this story this summer, it was one of the many editorial pitches that I'd try to pitch last summer and it just didn't resonate with editors and the timing was wrong. But then I met Alex. Alex Vinash is a fashion designer and stylist from Argentina currently living and working in NYC. We'd connected over LinkedIn last fall, but never quite managed to connect, until he invited me to attend his fashion show at the beginning of the summer. Our brief post-show chat turned into a coffee meeting in his studio, and there surrounded by his collections and twinkle lights we went ten rounds of editorial ideas back and forth. I remember leaving the meeting overwhelmed with creative inspiration and excited for all the things we could create together.
This was the first story that found a home at a magazine and after a flurry of emails with Alex we had a location and a team, and coincidentally a stunning day for the shoot. Alex reached out to Jon Lieckfelt to act as our key hair and makeup artist. Alex had been following Jon's work for quite some time and when I asked about his recommendations for artists to round out our team, Jon was the first and only call. Jon is a celebrity makeup artist and hair stylist with 25 years of experience in movies, TV, and editorial and commercial print work. His approach to beauty is meticulous and the results seem effortless. It was incredible watching him work and his interpretations of the overall creative direction. Nikki Fontaine joined our team as Jon's assistant, and they are an impressive team. Nikki is a talented hair and makeup artist in her own right (as you'll see in some upcoming posts)
The last piece of the puzzle was finding the right model. And we found our muse in the form of Allie Silva, a Norwegian and African American model from Atlanta represented by New York Models. I had seen her portfolio several times and was always fascinated by her look, but never had quite the right project for her, until this summer. She was fantastic to work with, a trooper who was both flexible and patient and invested in working with us to get the right feel for the tory. Here is a look behind the scenes at this wonderful shoot in the sun.