I was first introduced to Gemma Redux and the line's fantastic designer, Rachel Dooley, back in early 2011 when I covered the CFDA (Council of Fashion Designers of America) presentation during Fall 2011 New York Fashion Week for modacycle.com. I was captivated by the strength of the collection as well as Rachel's overwhelming enthusiasm and talent. A couple months later we worked together on a Designer Dossier project for the same publication. Following that project we lost touch briefly, each focusing on our respective careers.
So a year goes by, and there I was admiring her work from a far, always encouraging stylists to pull from her, when I got a call about collaborating on a small lookbook. I of course jumped at the chance to work with her again. Here are some highlights from our second project together, her Spring 2013 collection that is now live on her website.
Photographer: Adrianna Favero
Hair and Makeup: Tiffany Leigh Patton
Model: September Raines (Red Model Management)